LEVA Hotel: providing a bespoke travel experience

JS Anand, founder of LEVA Hotels, Dubai explains how personalized service, modern amenities, and a positive digital presence have underpinned the success of his brand

Given the boom in Dubai’s hospitality sector, what gives LEVA Hotel and Suites its distinct positioning?

LEVA Hotel offers that quintessential blend of leisure and business, so travellers in search of a unique, one-of-a-kind stay will enjoy the bespoke travel experience we offer. Our personalised service enhances our 184 contemporary rooms equipped with an array of facilities and modern comforts. Infusing an at-home vibe, each room/suite is fitted with a kitchenette while the sleek hand-painted art juxtaposes with the latest technology; and includes a flat-screen TV and satellite channels in every room.

The facilities also feature free private parking, marketplace, state of the art fitness centre and a rooftop swimming pool. We have also launched Bakers Kitchen; a renowned food and beverage concept which focuses on healthy food for a healthy lifestyle.

What is the importance of TripAdvisor in your industry?
‘Each and every guest has to leave satisfied to the fullest extent’ is our brand philosophy which reflects in our ranking on TripAdvisor at number 2 out of 877 hotels in Dubai. The importance of TripAdvisor cannot be underestimated and according to some studies, many times when guests explore a page on TripAdvisor, they only consider the top 5 rankings as paramount; so basically, reviews stay up and are out there for everyone to read.

How does your location enhance the traveller experience?
Conveniently located on Sheikh Zayed Road facing Downtown Dubai, we converted part of the renowned Mazaya Centre into a hotel. Built in 1999, at that time, it comprised of an entire mall and apartments and remains the perfect address to navigate the Burj Khalifa, Dubai Mall, and City Walk.

What is the LEVA brand philosophy and benefits to investors and owners?
With a strong focus on superlative service and retention, revenue-wise, home-grown LEVA stands out with their competitive pricing and realistic expectations provided to investors. With our current staff of 52 to service 184 rooms, our effective lean staffing strategy delivers results to move forward with a focused approach.

Our marketing, distribution, revenue management, reputation management and branding have set the tone for our strategy. Our seasoned senior leaders have extensive experience in international brands and have been with LEVA since its inception.

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