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March 6, 2023
Do influencers still have the same sway in UAE’s hospitality industry?
The sheer number of influencers on the market right now is making it tricky for hotels to find the right people to work with, said Dubai-based hotelier Thomas Kurian.
“While influencers continue to be impactful in the hospitality industry, the process of collaborating with the right people to reach the desired target audience has changed to become more challenging,” said Mr. Kiran, hotel manager with Leva Hotels. “A big reason for this is the increasing number of influencers, their scope and a number of other commercial aspects that have come to prominence.